Learning Engagement Experiences of Higher Education Students in Mexico with YouTube

Authors

Ligia Garcia-Bejar

Universidad Panamericana. México

[email protected]

https://orcid.org/0000-0002-2980-0314

Abstract

The article presents the results of the engagement with digital media model of Mersey, Calder and Malthouse, which measures different engagement experiences in the use of digital platforms and social media.  In order to understand how university students are using YouTube. The educational dimensions presented by the model were extrapolated from the scale to make a factorial analysis of the engagement dimensions among the undergraduate and graduate university population in the Guadalajara, Metropolitan Area, Mexico. The results highlight how Mexican students identify with this social network and present individual and social consumption experiences with this platform, and use it, as a vital tool to control their autonomous learning processes, and how the use of YouTube has become an alternative and complementary space for them to enrich their formal learning spaces, beyond using it for entertainment and information purposes.

Keywords

undergraduate students learner engagement social media Mexico YouTube

How to Cite

Garcia-Bejar, L. (2021). Learning Engagement Experiences of Higher Education Students in Mexico with YouTube. Caribbean Educational Research Journal (RECIE), 5(2), 23–37. https://doi.org/10.32541/recie.2021.v5i2.pp23-37

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Section

Research article